Boston Cocktail Summit: Ideal to Real
Chad making a punch bowl of Champagne Juleps
- Location: Trendy neighborhood or classic, well-established? In the middle of the city or more towards the suburbs? Across from a sports stadium or in a financial district? Location will affect what type of guests will come in, and your cocktail menu needs to appeal to the correct crowd.
- Clientele: Obviously this could very well be affected by your location, but beer-drinking sports fans are looking for different drinks than craft cocktail enthusiasts.
- Skill behind the bar: If you are going to fill your menu with craft-cocktails, you better have the staff behind the bar that can consistently produce. If your menu features drinks without ingredients to encourage a conversation, your bar staff best we well-versed in spirits.
- Volume: How much time can your staff dedicate to each drink? If tables need to be turned because volume is high, a complicated drink with 10 ingredients might not be the best idea. In a setting of enthusiasts who understand that a really well-balanced creative drink takes time to build, then you can get away for more complicated drinks..
- Cost effectiveness: Sure, it’s great to have a feature drink with exotic or hard-to-find ingredients, but unless you’re charging $16 dollars, you might want to balance that drink out with something that’s cheaper for the bar to make.
- Suitable for a server to answer easy questions about the drinks.
- Drink list without ingredients to encourage discussion between guest and bar staff.
- Self-explanatory list that the guest can easily navigate on their own with little staff interaction.
- Fun to read, with tid-bits of fact or comical notes.